ABOUT THE BRAND

Welcome to Stress Is Not Sexy, where fashion meets empowerment.  We believe that confidence isn't just a look --it's a feeling, a mindset, a way of life.  Our swimwear is designed for women who refuse to let stress steal their glow, who embrace self-care as a daily ritual, and for those who know that true beauty shines brightest when it comes from within. 

Created with the philosophy that "it's time to own your glow" our boutique redefines swimwear as more than just style -- it's a statement.  Every piece in our collection is crafted to inspire effortless confidence, whether you're soaking in the sun poolside, embracing adventure on an exotic beach, or lavishly enjoying a full day of self-care with your girls at an amazing resort!

We stand for intentional living. That means subtracting what weighs you down and adding what lifts you up.  Our designs celebrate the balance of sophistication and ease, encouraging you to radiate the best version of yourself --bold, resilient and gracefully stress-free.

Step into a world where self-care meets swimwear.  Stress less, Shine more! - it's time to own your glow.